Tiger
Money List Winner
So many different threads but I'm going to comment on this one because Snelly makes me laugh. This is how I see it. FootJoy are the number one shoe in golf. FootJoy are a performance brand. Ecco are looking to create and dominate a niche in the footwear market. The marketing guys pore over new innovations and old approaches. They plump for the comfort market and target the older golfer who doesn't spin like the Tasmanian Devil on the back swing but would like a comfy pair of grandad shoes. They promote this line with the silver fox Fred Couples. A younger audience starts showing an interest and Boom Puma lead the way as soon they're all at it (except FootJoy of course) 'givvin the yoof sum fresh kicks' they can wear on and off the course.
It's all marketing and reflects the growth of golf fashion in recent times. You know why we're sold 'performance fabrics' and 'multi layering'? Because they are cheaper to manufacture than cotton and wool, easier to pattern in eye catching colours and offer significantly larger profit margins.
But going back to the OP yes you are right Snelly they looked hideous, but if someone paid me to wear them I'd have them on in a flash...
It's all marketing and reflects the growth of golf fashion in recent times. You know why we're sold 'performance fabrics' and 'multi layering'? Because they are cheaper to manufacture than cotton and wool, easier to pattern in eye catching colours and offer significantly larger profit margins.
But going back to the OP yes you are right Snelly they looked hideous, but if someone paid me to wear them I'd have them on in a flash...