AdrianC
Newbie
As an online retailer of golf clothing we are adamant that the price shown is the fair and right price for the item. However we have experimented a few times by showing the retail price and showing the saving to our normal price with a big red slash through the original price. When the preceived reduction is shown we get increased sales on that item. All marketing but it works!!! We are at a loss to understand why it makes such a big difference. Any ideas?