BRS cost

Really depends how many visitors your course gets. With our current visitor greens fees if we gave one fourball away via a Hot deal a day we would potentially lose circa £12,000 a year

That seems low!

Even withour modest £30 green fee, thats £120 quid a day for a fourball.

If you exclude Saturdays like our club does that comes just shy of £38k a year.

Edit: the other side of this is that the club would only need to sell 9 of those sacrificed tee times a year to more than recoup the extra £1k that it costs the club to use BRS without the Hotdeal option .
 
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That seems low!

Even withour modest £30 green fee, thats £120 quid a day for a fourball.

If you exclude Saturdays like our club does that comes just shy of £38k a year.

Edit: the other side of this is that the club would only need to sell 9 of those sacrificed tee times a year to more than recoup the extra £1k that it costs the club to use BRS without the Hotdeal option .

Still people at the club tho, tee times are just freebies anyways the course sits there all year round. If No1 uses it then it loses money those 4 freebies a day could spend a few quid behind the bar

Might come again on a non hot deal

Gets your club out there broader audience aswell doesn't it?
 
Still people at the club tho, tee times are just freebies anyways the course sits there all year round. If No1 uses it then it loses money those 4 freebies a day could spend a few quid behind the bar

Might come again on a non hot deal

Gets your club out there broader audience aswell doesn't it?

Yeah thats my thoughts on it as well tbh, the maths say one thing but the reality at our club is the tee times would likely go unused anyway and those that come will usually spend a few quid in the bar and proshop.

Plus, like you say, they might come on a hot deal, enjoy the course so much that they come back with a group paying full whack.

Working out the above was the first time I'd really thought about how much revenue visitors must bring in for the club. As frustrating as it is seeing a load of societies on the tee sheet it must be a real money spinner for the club!
 
I agree with the above posters that ’getting your course out there’ is the way to bring in additional income for the slack tee times. I think the real discussion is , which is the better platform to do it - Golf Now ( BRS Linked) or ClubV1/Club International (booking through HowDiDo)?
 
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That seems low!

Even withour modest £30 green fee, thats £120 quid a day for a fourball.

If you exclude Saturdays like our club does that comes just shy of £38k a year.

Edit: the other side of this is that the club would only need to sell 9 of those sacrificed tee times a year to more than recoup the extra £1k that it costs the club to use BRS without the Hotdeal option .
The £12,000 ( approx) is what we'd miss out on from supplying a Hot Deal every day. Our green fee income is £90K plus ( think this does includes societies )
 
I’ve just accessed our Clubs booking data for 2022. Over the year there were 282 tees booked via Golf Now Hot Deals for 578 players. Multiply the number of players by £x and the ‘free’ software takes on a different meaning!
 
I’ve just accessed our Clubs booking data for 2022. Over the year there were 282 tees booked via Golf Now Hot Deals for 578 players. Multiply the number of players by £x and the ‘free’ software takes on a different meaning!
What is hard to gauge, would you still have got those bookings without them being a Hot Deal on Golf Now? If I'm looking for an away day I'll go to golf now and see what is available in a particular area, I don't go through each clubs website, particularly at full green fee rate.
 
What is hard to gauge, would you still have got those bookings without them being a Hot Deal on Golf Now? If I'm looking for an away day I'll go to golf now and see what is available in a particular area, I don't go through each clubs website, particularly at full green fee rate.

yes, I agree. It’s about exposure and good marketing I guess. Our newish Club Manager comes with a good marketing background in the hospitality area - hopefully we can use his expertise to capture a reasonable amount of that Golf Now business for our club.
 
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