Storylines.
Latest Hack it Out podcast is a good laugh and has three components of the golf industry having a good laugh at MOI and driver development. Its all about storylines.
Crossfield is just sufficiently maverick to go very close to openly letting the cat out of the bag. The manufacturers must hate him.
They are well lawyered up though I guess, and careful to sell storylines rather than performance. Turbulators, because, aerodynamics. AI, because, well its the word if the year. 10k, because, ah, we had it before, but didnt market it, so lets do it now. Carbon face. Because. Well, nobody really knows, but still, carbon face.
But 10 yards longer ? Nope.
More forgiving ? Nope.
Latest Hack it Out podcast is a good laugh and has three components of the golf industry having a good laugh at MOI and driver development. Its all about storylines.
Crossfield is just sufficiently maverick to go very close to openly letting the cat out of the bag. The manufacturers must hate him.
They are well lawyered up though I guess, and careful to sell storylines rather than performance. Turbulators, because, aerodynamics. AI, because, well its the word if the year. 10k, because, ah, we had it before, but didnt market it, so lets do it now. Carbon face. Because. Well, nobody really knows, but still, carbon face.
But 10 yards longer ? Nope.
More forgiving ? Nope.