Good and bad Advertising - Is it just me?

[collins]

Every month I read a couple of golf magazines and there is one advert I see that I really can't relate to:

The Srixon effect with people pulling gormless(?) faces and striking daft poses just winds me up! If you want to sell a premium ball surely you want to be a bit serious about it! Tell us about how well you can control them and what they can do for our game instead of thinking we are all going to want to look like one of the models in their advert when we hit a good shot with one of their balls!

They probably are excellent balls but on the basis of this advert I wouldn't go near them! In fact I found a couple recently and the first thing I thought was I wonder what face the bloke with the silly tash pulled when this ball flew into the trees!

So who gets it right and who else gets it wrong? My feeling is that they don't have to all go technical jargon mad but those sort of adverts probably appeal or have more pulling power to players of this sport which is technically analysed in such detail.

 

[Deleted member 1740]

Haha just you i think. Although most adverts dont make me wanna fly out to buy their product.

 

[drawboy]

I personally love the AD's, they are the first thing I look at whilst flicking through the mag, all of that new shiny stuff just waiting to be used gets the hairs on the back of my neck up. I soon come back down to earth though and realise that I'm happy with the bag..until the next ad.

 

[DarthFader]

I can honestly say i havent been influenced by an ad, but the fact the Srixon ad is being talked about on a forum would suggest its doing its job.

 

[RGDave]

I can't relate to most adverts. I would probably say that the majority put me off buying the product, so it's not just you.

I prefer opinions (like on here) to inform my choice.

Somewhere down the food chain though, someone must be influenced by the ads or we'd never try anything new or different.

 

[HomerJSimpson]

I never buy a product based on adverts. I always prefer word of mouth of trying stuff first. That said I tend to be brand loyal onece I find something I like (TM clubs/bag, FJ shoes, Srixon/Bridgestone balls, Stromberg/Adidas trousers)

 

[Ethan]

Some ads are just for awareness, so that you are familiar with the product when you see it, and some of the really annoying ones raise awareness very well (Go Compare, Michael Winner, those f***ing meerkats etc), and you would be surprised how effective they are.

Others are aimed at other target audiences, and the advertisers would be quite worried if people like you or me liked them.

 

[collins]

I have been influenced by the odd one but wouldn't have bought the product if it turned out to be no good. I bought my Wilson 3,5 woods and hybrid after trying them due to the adverts. But they were really good value too.

I get a a bit dubious about some ads - like the Penta ball, they seem good from what I,ve heard from a mate who has tried them but surely something has to be compromised a bit between driver and putter.

And why don't Bridgestone advertise more? They seem to have loyal users and top quality products but don't appear to push them very hard.