This is very true but I've almost stopped this by creating a wishlist on Amazon (which can feature stuff from other shops too). I add loads of stuff to it just after my birthday (in February), then forget about it for a year. By the time Christmas comes round, I've forgotten what's on it so it just seems like people have chosen their gifts really well!
Great idea. Means you get the correct item, not what a non golfer thinks golfers want. On that theme, can I add golf ball monogrammer to the list of useless presents that non golfers think we want. Never had one yet that actually works.
