Imurg
The Grinder Of Pars (Semi Crocked)
Anyone actually tried all this equipment that's getting stick?
If only we had the backing of a magazine who could test them. I suppose if they come out as equals to big brands, big brands wouldn't be very happy.
The problem is one of perception.
Back in the day Dunlop was a major force, much like Slazenger and others.
For whatever reason, those brands diminished in stature and for the last 10 years have been the domain of Sports Direct/JJB - ie "not proper golf" - rightly or wrongly.
Dunlop have got to work very, very hard to rid themselves of this tag - in a similar way to Skoda in the car industry. It took Skoda 10-15 years to get any credability and some still doubt it now.
This is the battle Dunlop have.