But with most TV channels you either pay a subscription (e.g. BBC licence fee) and get advert free viewing, or put up with adverts and get free viewing. Only Sky seems to do both!Actually, subscription money only makes up a moderate percentage of the turnover. Advertising and investment contributes far more.
The BBC would rather spend your licence money (compulsory tax to the point where most people accept it and deem terrestrial as 'free to air' where thats simply not true) on costume drama and 'celebrity' reality contests than the golf, the football or pretty much any other sport.
Sky have made more sports accessible to more than 10 million people ober a course of planned investment and promotion rather than this seemingly underhand theft tactic that seems to be being purported.
If you don't think it represents valie for money then thats fine, thats your cultural values at work. I am sure many out there wont think your golf subs represent value for money and as you pay them, I would think you would disagree.