S
Snelly
Guest
Up until the 1980's, you bought a set of irons that you liked the look of and that was that. A quick swish in the club pro shop and you paid your money and took your choice. And do you know what? They were fine. All much of a muchness (until Ping Eye came along) and everyone was happy. Sure, Titleist Tour Model were the best blades and Petron Impalas were as useful as a cactus in an astronauts suit but generally, you couldn't go wrong.
Not any more though. Now, the main manufacturers offer so many options and surround their products with so much marketing rubbish, that the only real way to see which flavour of their infinite choices you need is to sign up with them so that you can try them at a custom fitting session.
It is brilliant sales and marketing and you have to take your hat off to them. They have created a situation in which if you buy off the shelf, you are not going to get what suits you best. You have to get more engaged or you could end up with something entirely unsuitable.
I know this as I have recently bought two new (to me) sets of irons and they were absolutely no good to me whatsoever. A club shorter across the set in both cases and they felt as dead as dodos.
So a great job by the big golfing brands - come to us and volunteer all the right information so that we can get all our hooks into you and optimise our chances of retaining you as a customer. Because if you don't, you will be sold something that ruins your game and damages your libido!
Brilliant strategy. Now where do I sign up?
Not any more though. Now, the main manufacturers offer so many options and surround their products with so much marketing rubbish, that the only real way to see which flavour of their infinite choices you need is to sign up with them so that you can try them at a custom fitting session.
It is brilliant sales and marketing and you have to take your hat off to them. They have created a situation in which if you buy off the shelf, you are not going to get what suits you best. You have to get more engaged or you could end up with something entirely unsuitable.
I know this as I have recently bought two new (to me) sets of irons and they were absolutely no good to me whatsoever. A club shorter across the set in both cases and they felt as dead as dodos.
So a great job by the big golfing brands - come to us and volunteer all the right information so that we can get all our hooks into you and optimise our chances of retaining you as a customer. Because if you don't, you will be sold something that ruins your game and damages your libido!
Brilliant strategy. Now where do I sign up?