YouTube - curious on economics

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Just listened to Mark Crossfield being interviewed by Callaway and sparked question in my mind how the economics of a channel such as his works.

It seems like he is at it pretty much full time but can the relatively few pre clip ads,app sales, bunker mentality contract and the mygolf travel vlogs really pay all the bills?

(Note- self confessed IT numpty so there may be a million other spin-offs that are obvious to some I'm unaware of).

Not planning to follow in his footsteps, don't worry, just intregued as to how the model works as he is clearly very successful in the virtual footfall.
 
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I was told by a man who knows a man who knows the man, that he does pretty well off youtube vid's.
Apparently it's all about advertising, so the more people who watch your vid's the more people will pay you for the ad's at the start of, and during your video.
 
I have heard, though I have no facts to back it up, that there are competitive computer gamers out there who make a very tidy living from posting videos of their matches on YouTube. I don't get why anyone would want to watch that, but then I'm sure the gamers would say the same about watching an obscure West Country driving range pro and his mates.
I think they are getting a lot more subscribers and views than crossfield though.
 
Youtube can bring in reckless revenue when you get many hits/subscribers. I read an article recently about shopping bloggers, basically young people who post about what they just bought in a store that day. If they become popular and have enough watchers they start getting money for product placement - now these people had followers in the millions not 100,000 like Crossfield but they still command $20,000 to mention a product, several times that to promote it, and silly numbers to have a advert banner. I know it seems odd to make such money from a free-to-watch channel but if you think about how many TV channels exist without the license fee, then you have to think the Beeb is making more money than it knows what to do with. If e.g. Bunker mentality can reach ~ 100,000 golfers (the watch count is often around 50,000) with an advert that's money well spent. Like I say, Crossfield isn't making those sort of numbers but I'm sure it keeps the lights on ;) And fair play to him.
 
Taken from an article on how to make money from youtube:

To get paid you'll need to be in the YouTube's partnership program you'll need to enable monetization in the account settings, this will allow YouTube to place ads on your videos, next you'll need to apply for a partnership at http://www.youtube.com/yt/partners/, then have a Google AdSense account linked to your channel. Once your partnership application was accepted and have a verified AdSense account your an official partner and getting money.

To be in the Partnership program:
- You create your own original videos (meaning videos nobody else has done)
- The content is 100% yours (you made it, not copied)
- You own all of the implied copyrights
- Your videos are viewed by thousands
- You upload videos on a regular basis
- The videos are suitable for all viewers
- You can prove you are 18+ years old
- Have an active bank account
- Have a verified AdSense account
- Have 1 or more video with monetization enabled
- No strikes pending on your channel
- Have a certain amount of good video views
 
It does seem he makes a reasonable sum via youtube especially if he's on the programme as per Rooter's post. He also has a teaching facility in Devon and I know a few people who've tried to book a lesson and he's pretty much fully booked a fair way in advance so is certainly making a good living of those lessons. I don't like all of his posts or agree with some of his methods but fair play to him seeing a gap in the market and making it his own
 
HomerJSimpson said:
It does seem he makes a reasonable sum via youtube especially if he's on the programme as per Rooter's post. He also has a teaching facility in Devon and I know a few people who've tried to book a lesson and he's pretty much fully booked a fair way in advance so is certainly making a good living of those lessons. I don't like all of his posts or agree with some of his methods but fair play to him seeing a gap in the market and making it his own
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Am i the only one who finds him majorly annoying, but ends up watching the videos?
 
I like him, love the course vlogs that he does, and actually like his supporting cast, such as Matt Lockey and Gorilla James, when they play they enjoy it and try to have a good time no matter what, a lot of people could do with remembering that
 
Gil_Emott said:
I was told by a man who knows a man who knows the man, that he does pretty well off youtube vid's.
Apparently it's all about advertising, so the more people who watch your vid's the more people will pay you for the ad's at the start of, and during your video.
Click to expand...

m10johnson said:
YouTube pays per view when you have more than x amount of total views. Over time, say you got to 1million total video hits, you would have made a decent amount. http://www.celebritynetworth.com/articles/celebrity/the-25-highest-earning-youtube-stars/
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I would agree re the pre-clip ads but there don't seem to be many on MC channel hence wasn't sure how we was making much from them, didn't know there was money just in the traffic.

S
 
Everyone seen the "Charlie bit my finger" video of the two young brothers? I read somewhere that the parents ended up making over £100k from it via Youtube.
 
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