I knew an otherwise very mediocre player who was an ace player of his Ben Hogan Sure Out 60* - shaped pretty much the same and works on the same principle!
Looks like the same principle as the Cleveland Smart Sole. The sand iron version in particular got good reviews at launch in 2013, but oddly the Smart Sole only seems to be available in the US now.
Edit: I just watched the video again and it's NOTHING like the Cleveland Smart Sole 😀
Did he 65 say degrees??? You would get to the hole before the ball!