Roadside advertising banner with "Pussy"

MegaSteve

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Anybody care to enlighten me...

This one word emblazoned accross an advertising board adjoining the A40 this morning...

I am guessing at an alcopop...
 
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Its an energy drink, been around for a while. Really got no idea behind the naming of it, but like the TM models guess it catches the attention when say whats that you got your teeth round you can say "pussy"
 
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