D
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There also may be an argument that if golf put on some more exciting tournaments rather than the constant bore fest of terminally slow 72 hole stroke play then they would not have to resort to cheap gimmicks like this to get people tuning in or attending. If you are after more TV viewers or punters attending then address the underlying fundamental problem of why people are not doing this. Which I imagine, in most cases, is not that the players are not hot enough.
What other "formats" should they put on ?