Nous! What's the deal?

[Hobbit]

Can't believe you don't know...

 

[HomerJSimpson]

You know the adverts are based on your own internet history, yeh?

Doubt that as I don't drive

 

[6inchcup]

if you had any nous you would give up this game.

 

[Stuey01]

Is nous in this context pronounced noo or nouse (like mouse)?

I always read it as the French pronunciation, which makes it very odd to see it written down.