pokerjoke
Money List Winner
Well exactly whats being discussed, the perceived superiority, and you are right, a lot of that comes down to marketing! Because the pro's play XYZ club means they are the best? no. it means its a decent club, sure, but it also means they are 99% of the time being paid to use it. Lets face it, none of the kit you see on tour is going to be crap.
I think however, amateur golfers should be reminded that we are NOTHING like the guys you see on TV. They (majority) are hitting 280+ yard drives, 180 yard 7 irons etc etc and they hit out of the sweet spot 98% of the time! What they use has no relevance to say, me, that plays a couple of times a month.
Your right.
This is why companys that can afford massive endorsement contracts pay
ridiculous amounts of money for pros to play their goods.
We all think because Rory plays it we should be able to and Nike know this.
The question is though if Rory went to Benross would people latch on to that brand.
Just a question to those in the know.
Has Rory enhanced Nikes status in the golf market?
I believe he has especially in the driver market.