Golfer Consumer Behaviour Questionnaire

[ClaretMatt]

Hi, I am a final year student at Bournemouth University studying Sports Management and am in the process of writing a dissertation that studies the shopping habits of a male amateur golfer. The aim is to discover whether online shopping is as popular within the golf industry as it is in other sectors such as fashion and leisure. Therefore I come to you to ask for your assistance by filling out this short questionnaire. Any responses will be very appreciated!!

http://goo.gl/forms/eyJ9kHbF19

Thank you!

 

[chellie]

Hi, would fill it in but I'm female and off a handicap currently above 28.

 

[ClaretMatt]

Hi, apologies for that, I should've made it clear that this project is aimed at male golfers. I am however in the early stages in conducting a similar project aimed at female golfers as I know the lack of women's equipment/apparel is a common issue in many pro shops. Results from each project will be compared and discussed.

 

[upsidedown]

Done :thup:

 

[ClaretMatt]

Thank you!!

 

[drewster]

Done

 

[Fish]

Done

 

[ClaretMatt]

Cheers!

 

[chrisd]

Done

 

[Revrec]

Done

 

[vkurup]

Done... but couple of points/observation that may or may not be important to your study..

1) How important are each of the following as concerns towards online shopping?

>>> Not being able to test before purchase >> It depends on the product; if I am buying something generic or consumable (e.g. towel, balls etc). I dont care, I need best value. However if I need something that needs customising (new driver), then I will need to check it out offline first and likely to buy it offline if they match 'price match' with the Interweb..

2) How important are the following factors in determining where to purchase a new driver from?
>>> advice from family or friends. >> Actually a lot of what goes on the forum and other peer group reviews influence the output quite a bit..


Anyways.. hope that helps.. If you get time, do vote for all three of us in the 'Face of Benross' comp (and get all your college mates to do it). All links here
http://forums.golf-monthly.co.uk/showthread.php?74367-Benross-voting-links