then click on the little TV to the right of the screen and you'll get a page listing all those showing it right now.
Choose a Sopcast one (you'll need to download this but its ok) and there you go. I'm watching right now.
yea I have heard of sky putting it on and then taking it off in short periods of time, lets you start viewing an event then it cuts off and asks you to subscribe. They do it with football matches as well, you can watch the build up and then it stops...they know what they are doing!