Having done a reasonable amount of air travel with work I don't think I have ever seen or heard a sense of superiority regarding people looking at those from SE Asia wearing masks. Odd looks, uncomfortable looks but not superiority. Equally, no one else in Europe wears them, no one from Africa, N.America, S.America, the other regions of Asia so why state British superiority? There is none. Masks are regularly worn by travellers from that region as they are paraniod about SARS type viruses in particular but viruses generally. It is standard for them to wear masks on flights, they don't think twice about it. We have not as we have simply not had anything like this hit us before, it has mainly stayed within the SE Asia region.I am thinking that there has for a couple of decades been a scornful, scoffing and somewhat sneering attitude by we Brits when confronted by Chinese and Japanese in the UK wearing masks. How silly they were; how silly they looked; such over-reaction - and to what...? It was an attitude that we had learned - it was an attitude that was embedded.
So for those of us who so scoffed (mea cupla) we have to forget and get over our sneering and scoffing at the wearing of a mask- else we have to sneer and scoff at ourselves. We have to understand and accept that we simply did not understand...that our British sense of superiority in all matters trivial and significant was in this instance quite misplaced. And that is difficult for many to do - on an individual and very personal basis,
The odd looks going forward will no longer be there, there will certainly be greater understanding of why masks are worn. I still think the rest of the world will not be adopting masks as standard though. Not unless this keeps hanging around and re-occurs year after year.