Fromtherough
Assistant Pro
I’d say he elevated it. Absolute marketers dream. You only need to look at buy rates across boxing and UFC. There’s no doubting he was the biggest draw in combat sports. Probably alongside Mayweather - but he benefitted from worldwide popular opponents like Pacquiao, Canelo and De La Hoya.Say what you want about McGregor,but he basically made the UFC.
No one could promote/sell a fight like him,even in boxing.