Utility wood, marketing gimic ?

[spongebob59]

Surely with adjustable fairways and hybrid
there is no need ???

https://www.golfdigest.com/story/callaway-latest-hybrid-combines-fairway-wood-hybrid-technology

 

[Ethan]

No, I don't think so. I have always had trouble filling that space between the 5 iron and the 3 wood. I find hybrids too hooky and utility irons hard to hit, so this could scratch an itch for me, and I will try it.

 

[jim8flog]

There is nothing new about this

TaylorMade did it after the success of their 2nd edition hybrid range (the mid).

£300 for a club that does not adjust!!

 

[Orikoru]

It just looks like a hybrid with a bigger head really.

 

[Slab]

Won't this 'blend' of a FW/Hybrid actually save a player money

Only buy one club instead of the two

 

[spongebob59]

It just looks like a hybrid with a bigger head really.

Or a fairway with a smaller head ?

 

[Beezerk]

There is nothing new about this

TaylorMade did it after the success of their 2nd edition hybrid range (the mid).

£300 for a club that does not adjust!!

Superfast 2.0 hybrid has a fairway shaped head, love mine.

 

[BubbaP]

Wilson fybrid anyone ?

Need has never stopped the opportunity to make some money ?

 

[Golfnut1957]

I have the Rogue Heavenwood which is a 20 degree 7 wood with a longer, 4 wood length shaft. This sound very similar. Mine launches high, travels 200 yards through the air and stops, it does this with an amazing degree of consistency, unlike your average fairway, and it doesn't have the tendency of hybrids to go left.
Fills a gap nicely.

 

[harpo_72]

I have the Rogue Heavenwood which is a 20 degree 7 wood with a longer, 4 wood length shaft. This sound very similar. Mine launches high, travels 200 yards through the air and stops, it does this with an amazing degree of consistency, unlike your average fairway, and it doesn't have the tendency of hybrids to go left.
Fills a gap nicely.

I have a 7 wood to that spec made for me back in 2013 or before from a Bridgestone J33 head. It comes in and out of my bag

 

[toyboy54]

I have the Rogue Heavenwood which is a 20 degree 7 wood with a longer, 4 wood length shaft. This sound very similar. Mine launches high, travels 200 yards through the air and stops, it does this with an amazing degree of consistency, unlike your average fairway, and it doesn't have the tendency of hybrids to go left.
Fills a gap nicely.

How the Hell can you train it to do that???

 

[Golfnut1957]

How the Hell can you train it to do that???

Carry treats in your pocket

 

[jim8flog]

Here you go

http://www.golfreview.com/product/golf-clubs/fairway-woods/taylormade/rescue.html

 

[jim8flog]

I have the Rogue Heavenwood which is a 20 degree 7 wood with a longer, 4 wood length shaft. This sound very similar. Mine launches high, travels 200 yards through the air and stops, it does this with an amazing degree of consistency, unlike your average fairway, and it doesn't have the tendency of hybrids to go left.
Fills a gap nicely.

I still have my Wilson Invex 7 built to a similar spec but a 3wood shaft. I used to love that little beauty, really high with drop and stop and really good out of deep rough.

Sadly these days it only goes about 170 which is me not the club.

 

[Ye Olde Boomer]

Surely with adjustable fairways and hybrid
there is no need ???

https://www.golfdigest.com/story/callaway-latest-hybrid-combines-fairway-wood-hybrid-technology

There's really no need for any specific one of the offered clubs at the end of the day. It's just another option among many.
That being said, Callaway technology in woods and hybrids is considered to be leading.

I like Titleist but Callaway is widely considered the technology leader.

 

[Sats]

Agreed that it's not a new category of club. But it does look nice though