Titleist 65 Advert

[SwingsitlikeHogan]

I'd have thought Dunlop or the Dunlop brand owner might have had something to say about Titleist adopting a 65 in a Dunlop 65 sort of way. Bit irreverent - or maybe actually indirectly respectful of that legendary golf ball of yore?

 

[HomerJSimpson]

Not seen anything about it???

 

[wrighty1874]

I'm sure the Dunlop 65 gets its name from Billy Casper shooting a 65 and Titleist is celebrating 65 years as the worlds most used ball, so I would think they'd jut about get away with it.

 

[Foxholer]

Not seen anything about it???

Observation skills below par?

http://www.golf-monthly.co.uk/tours...t-65-years-as-number-one-ball-at-us-open.html

 

[MashieNiblick]

I'm sure the Dunlop 65 gets its name from Billy Casper shooting a 65 and Titleist is celebrating 65 years as the worlds most used ball, so I would think they'd jut about get away with it.

The Dunlop 65 was named after Henry (later Sir Henry) Cotton's round of 65 in the Open at Royal St Georges in 1934 after shooting 67 in first round. His total of 132 for 36 holes stood as a record for many years.

http://www.theopen.com/en/History/PreviousOpens/Sandwich/1934.aspx?eventid=1934000&view=year

Some score given the equipment at the time.

 

[SwingsitlikeHogan]

I'm sure the Dunlop 65 gets its name from Billy Casper shooting a 65 and Titleist is celebrating 65 years as the worlds most used ball, so I would think they'd jut about get away with it.

Oh I appreciate the differences in provenance - but the similarilties in look are huge and clearly in my mind leaning on the history and nostalgia associated with the Dunlop 65 - and what is so special about 65 years? Did we have a Titleist 50, 15 yrs ago?

I appreciate that this observation will go completely over the head of many younger golfers on here

 

[cookelad]

Titleist aren't actually naming the ball the "Titleist 65" though (are they?), by the looks of it they've just put 65 as the identification number to make celebrate an anniversary, hard to see Dunlop having a case (again I'm not a lawyer!) against a company showing off reaching a milestone.

 

[pbrown7582]

Does make you wonder if they are trying take off the original, what is so significant about a 65th anniversary anyway?

 

[CMAC]

I'm pretty sure you cannot trademark a number therefore anyone can use a number with its name, or a number by itself.

As someone pointed out if its just the number 65 then it's a non story

 

[SwingsitlikeHogan]

I'm pretty sure you cannot trademark a number therefore anyone can use a number with its name, or a number by itself.

As someone pointed out if its just the number 65 then it's a non story

It's not just the number but the combination of number and manufacturers name - plus the way the two are put together - and what they are on - a golf ball. Before Dunlop had anyone else associated the number 65 with a golf ball. No. And whether or not they are actually 'selling' a Titleist 65 - the fact is they are advertising using something that to many golfers is very recognisably associated with a 'legendary' golf ball. Dunlop 65 is a brand mark/name. The 65 does not stand by itself.