Is this similar to the old cycling proficiency programme Amanda? Also, is it a national programme or just done on a regional basis?
The funding is passed from government to councils and they decide whether to appoint their own instructors or put the training through an accredited training company (one of whom which I now work for).
There have already been some rewarding moments - one of the younger ones going from floods of tears and terrified to being one of the most adept riders. Some very scary moments - one bike put together with things on the wrong way and loose handlebars. Oh another lovely moment "Miss, bikeability is my new most favourite thing to do"...
Offset by a driver today sticking two fingers up at me...nice!