The National

[Doon frae Troon]

http://www.theguardian.com/commenti...l-newspaper-scotland-success-pro-independence

New national newspaper trialed in Scotland.

Browsed one yesterday, bit of a cross between a political party freeby and the 30p I [independent].
Cost 50p and they said the first day run of 50,000 sold out straight away.
Seemed to be lots left yesterday in the supermarket.

Can't see it taking off.

 

[bluewolf]

Bearing in mind the "off the precipice" ABC figures that most titles are experiencing at the moment (and in the future), it's a brave move. However, The I has proven that a correctly targeted new title can prosper in today's market without drawing too much attention away from it's more established stable mates..

I'm genuinely interested in how this title fares in the market place.. If I was to take a moderately educated guess, I'd suggest a bright start followed by a slide into mediocrity. It's alienated half of the population before it even prints..

 

[CMAC]

Bearing in mind the "off the precipice" ABC figures that most titles are experiencing at the moment (and in the future), it's a brave move. However, The I has proven that a correctly targeted new title can prosper in today's market without drawing too much attention away from it's more established stable mates..

I'm genuinely interested in how this title fares in the market place.. If I was to take a moderately educated guess, I'd suggest a bright start followed by a slide into mediocrity. It's alienated half of the population before it even prints..

55%:smirk:

 

[Doon frae Troon]

Bearing in mind the "off the precipice" ABC figures that most titles are experiencing at the moment (and in the future), it's a brave move. However, The I has proven that a correctly targeted new title can prosper in today's market without drawing too much attention away from it's more established stable mates..

I'm genuinely interested in how this title fares in the market place.. If I was to take a moderately educated guess, I'd suggest a bright start followed by a slide into mediocrity. It's alienated half of the population before it even prints..

I think it was started because all of the other Scottish papers did exactly what your last sentence says.

 

[bluewolf]

I think it was started because all of the other Scottish papers did exactly what your last sentence says.

I thought that a few came out in support of Independence? Granted it was near the end of the process, but they still committed. I may be mistaken though..

The big question is who is the target demographic other than just "The 45"? What is the editorial direction. Are they targeting the younger politically engaged electorate who tend to engage digitally, or are they targeting the elder electorate who use traditional print media but who tended to vote against Independence..

They have really taken a gamble, but I genuinely hope that it pays off. My mortgage provider requires a resurgence in the Print Media...

 

[bluewolf]

55%:smirk:

LOL.. I suspect that split may be closing though based on the lack of motion from Westminster..

 

[FairwayDodger]

I think it was started because all of the other Scottish papers did exactly what your last sentence says.

Not really, most were impartial. However, the nats didn't like any critical scrutiny of the independence proposals so accused anything that wasn't entirely positive as "biased".

The Sunday Herald was the one that decided to be a pro-independence cheerleader instead of an honest reporter and now it's just trying to cash in on that reputation amongst the less free-thinking indy supporters.

 

[CMAC]

I thought that a few came out in support of Independence? Granted it was near the end of the process, but they still committed. I may be mistaken though..

The big question is who is the target demographic other than just "The 45"? What is the editorial direction. Are they targeting the younger politically engaged electorate who tend to engage digitally, or are they targeting the elder electorate who use traditional print media but who tended to vote against Independence..

They have really taken a gamble, but I genuinely hope that it pays off. My mortgage provider requires a resurgence in the Print Media...

The Sunday Herald was the 'lone media voice'. This paper is owned by the same owners who are quite openly saying it's a commercial decision (not what the fantasist from Troon thinks) to target the min 1.6 million pro voters and the 80,000 new-ish snp members. If they all buy at 50p....you do the maths.

Staff are on temp contracts and the paper is on trial for 6 mths to see if it works.

 

[bluewolf]

The Sunday Herald was the 'lone media voice'. This paper is owned by the same owners who are quite openly saying it's a commercial decision (not what the fantasist from Troon thinks) to target the min 1.6 million pro voters and the 80,000 new-ish snp members. If they all buy at 50p....you do the maths.

Staff are on temp contracts and the paper is on trial for 6 mths to see if it works.

Obviously not much faith in the product if they've put a time frame on it already.. Shame really.. Oh well, at least it'll keep some printers busy for a while.. I doubt there will be too much production cost. There will be no new staff, the press would probably have been idle anyway, and the distribution will just piggyback onto the other titles..

 

[Doon frae Troon]

Obviously not much faith in the product if they've put a time frame on it already.. Shame really.. Oh well, at least it'll keep some printers busy for a while.. I doubt there will be too much production cost. There will be no new staff, the press would probably have been idle anyway, and the distribution will just piggyback onto the other titles..

The Herald and the Scotsman are slowly sinking into the sunset, both have very low circulation figures. Shame as the Herald is quite a good paper. I stopped buying it when the price went over £1 and the number of pages started to reduce. The Scotsman has always been an awful paper.
As Cmac says it was a commercial decision by the Herald's owners to find a market and cash in on the independence band waggon.

 

[c1973]

55%:smirk:

Of those who voted. A lot more than 55% obviously didn't want independence, or they would have voted.


Personally I hope it fails. Seems to me to be a crass attempt at shoring up a news group with a dwindling readership to be brutally honest.

The votes taken place, YES lost, why can't they just 'accept the will of the Scottish people' and let it go. They'll be after a dedicated pro independence channel on the beeb next!

Move on.........y'all are getting damned irritating now.


Oh, and it wasn't 45%........it was actually less than that..........well, slightly less.