Taylormade instgram reveal #BuildTheClub

BTatHome

BTatHome

Tour Winner
Joined
Sep 15, 2011
Messages
4,134
Location
Hampshire
Visit site
Anybody that follows taylormade on either Twitter, or Instagram, will probably know about this already, but typical to their innovation for marketing, they are slowly releasing portions of a new club on instgram. By getting their own followers to send small pictures on the social networks they are working up to showing a complete product reveal (likely to be next week by the rate of pictures). Rumoured to be their new driver (first since SLDR ?)
 
Tm hit the jackpot with the sldr. I still cannot believe they waited this long to replace it. They must have been still selling bucketloads of them.
 
Didn't the TM CEO recently state that they realise they have been releasing too many models recently and it was having a detrimental impact on their brand?
 
I thought TM were going to streamline their product range too. I guess this is following on a little from what FJ did with the DNA shoe release where they sent out pictures week by week of the various components. Definitely a good way of keeping the interest going

By the way GM powers that be....I wouldn't be adverse to product testing this for you on release :thup:;)
 
TMs reasoning for frequent release, why keep a good new idea hidden if it is fully developed?

Makes sense, why sit on something that could be making you money, just makes business sense.

Its up to the customer to buy what they want and not TMs fault.

I rarely buy a club and over half my bag is 2nd hand, only 1 is a TM club so its not like I support buying TM or buying often! The only reason I dropped my mizuno wedges was due to the amount of practice they saw (ok the rotex face of my new cleveland ones was good too).

I actually think things like the mini driver and other TM innovations were a good idea to get them to market, when I heard the reasoning I changed my mind from being against TMs frequent release to realising what benefits it has.
 
ScienceBoy said:
TMs reasoning for frequent release, why keep a good new idea hidden if it is fully developed?

Makes sense, why sit on something that could be making you money, just makes business sense.

Its up to the customer to buy what they want and not TMs fault.

I rarely buy a club and over half my bag is 2nd hand, only 1 is a TM club so its not like I support buying TM or buying often! The only reason I dropped my mizuno wedges was due to the amount of practice they saw (ok the rotex face of my new cleveland ones was good too).

I actually think things like the mini driver and other TM innovations were a good idea to get them to market, when I heard the reasoning I changed my mind from being against TMs frequent release to realising what benefits it has.
Click to expand...

Sums up the TM brand (.... And Callaway) at the minute.

More about the company profit line than actual innovation.

Different colour paint and some fancy advertising does not count as innovation.
 
Gareth said:
Sums up the TM brand (.... And Callaway) at the minute.

More about the company profit line than actual innovation.

Different colour paint and some fancy advertising does not count as innovation.
Click to expand...

That does account for a good portion of some regular releasing, I would prefer if brands did not do that and focus on driving innovation, which is quite frustrating for us customers when they don't.
 
Gareth said:
Sums up the TM brand (.... And Callaway) at the minute.

More about the company profit line than actual innovation.

Different colour paint and some fancy advertising does not count as innovation.
Click to expand...

Add every brand to that list in golf

They are all after profit and all release new equipment regulary before the dust has settled on the previous new models

No OEM is immune from critisim anymore

Certainly has been a lot more than just a lick of paint in a lot of the recent releases
 
Certainlt not just a TM thing and Callaway now seem to be the worst offenders.

That said, it is a free market and the market will tell you whether you are releasing too many clubs to frequently, if they sell then you are doing the right thing, if they do not then something needs to change. I would actually love to see the sales figures for each driver released in a year to actually see whether releasing one new model a year produces similar sales numbers to each of new models released by a company that has new models every few months. To my mind, many people who have decided to buy a new club want the latest release and so one that has been on the shelf for a few weeks is going to have that little bit more appeal than one that has been on sale for the last 9 months (I am talking about your average person hear not the sort who is up to date on all things golf, frequents a forum, reads magazines etc).
 
Liverpoolphil said:
Add every brand to that list in golf

They are all after profit and all release new equipment regulary before the dust has settled on the previous new models

No OEM is immune from critisim anymore

Certainly has been a lot more than just a lick of paint in a lot of the recent releases
Click to expand...

Look at Mizuno, Ping and Titleist.

There product lines, on the whole, run for their 2 year cycle.

When new products are released there is some actual innovation in there. G25 to G30 driver is a prime example. 913 to 915 driver is another.

Contrast that with TM and Cally.

RBZ to RBZ stage 2, little to no change in tech, just another 17 yards and a different paint job :rolleyes:
 
Callaway Big Bertha Alpha to Big Bertha Alpha 815. New paint-job, dodgy headcover and 20 yards longer. Callaway are definitely over-taking TM in the ridiculous product cycle battle ATM. They must have released 7 different versions of the Big Bertha this year.
 
Ping release new lines every year , Mizuno release new lines every year

What's the difference between the G20 irons to G25 irons to G30 irons ?

I25 and I20 Irons ?

712 and 714 irons

Titliest Pro V 1's

Believe Ping have released more drivers than TM this year ?

To suggest that it's just TM or Callaway looking to gain profit is false

They are all at it with varying degrees
 
Liverpoolphil said:
Ping release new lines every year , Mizuno release new lines every year

What's the difference between the G20 irons to G25 irons to G30 irons ?

I25 and I20 Irons ?

712 and 714 irons

Titliest Pro V 1's

Believe Ping have released more drivers than TM this year ?

To suggest that it's just TM or Callaway looking to gain profit is false

They are all at it with varying degrees
Click to expand...

Of course other OEM's are in it to make money!

It's how Cally/TM go about it with such frequent releases that rub people the wrong way.

Re: The varying Pro V1 versions.

The same could be said for the Penta/Leathal/Tour preferred/.
 
Not sure that I would include balls in the equation. They are a disposable assett. Everyone is going to need balls every year and so buying the new version is not much of a difference. Plus there is no resale value that is reduced by a new release. The new releases actually benefit most golfers as they can stock up on the old ones cheap (normally around February/March)
 
Gareth said:
Of course other OEM's are in it to make money!

It's how Cally/TM go about it with such frequent releases that rub people the wrong way.

Re: The varying Pro V1 versions.

The same could be said for the Penta/Leathal/Tour preferred/.
Click to expand...

I believe in the last 3 years Ping have released the following irons with associated fairways etc

G20 , 25 and 30
I20 and 25
S55
Karsten

Wonder how many different Iron Sets Mizuno have released in that same period

Whilst it may not be the same as Callaway and just below TM they are both releasing clubs frequently and are as guilty as each other

Titliest escape in regards clubs

But to constantly focus on TM and now Callaway is false
 
You must log in or register to reply here.

Similar threads

virtuocity
Custom Fitting- The Evidence Base (VERY long post)
4 5 6
Replies
108
Views
28K
Backsticks
Backsticks
MikeH
  • Locked
Forum Opportunity - TaylorMade GAPR range
Replies
0
Views
2K
MikeH
MikeH
J
Custom Fit only brands - Orka / Snake Eyes / Wishon
2
Replies
20
Views
7K
dewsweeper
D
MikeH
Back to the Future! TaylorMade fitting opportunity
3 4 5
Replies
98
Views
15K
pbrown7582
pbrown7582
One Planer
Has Marcel Siem missed the point?
2
Replies
35
Views
7K
HomerJSimpson
HomerJSimpson
Top