Not at all although I find it amusing that when the Masters and Open are the BBC it's heralded as some sort or broadcasting marvel. They and the other terrestrial broadcasters don't care about golf and if/when the time comes for them to consider renewing their options to screen I doubt they'll take it up.
Of course the BBC care about golf. If they didn't, they wouldn't bother showing it at all. The problem is they simply cannot afford to compete with Sky when buying the rights.
One can only conclude that for some reason the owners of the rights to the Masters are enlightened enough to realise that offering an affordable deal to a terrestrial broadcaster is the honourable thing to do.
Sky's immense purchasing power is what has pushed most sports off terrestrial TV. And they only have that power because there are people prepared to pay silly money to watch.
I personally find it outrageous that Sky sports charges about £30 a month and then they have the nerve to show adverts as well!
And of course it's because Sky (and other pay-TV broadcasters) have this staggering purchasing power that there is now an obscene amount of money sloshing around pro sports.
There's something seriously wrong with the world when guys who happen to be able to kick/throw/etc a ball around get paid more in a week than nurses/teachers/policemen/etc get in a year.