Marketing golf equipment

[JohnnyDee]

I'm a golfer and generally feel well disposed towards golf equipment manufacturers, as they are flogging stuff that essentially I'm interested in. But if their products were hairspray or washing powder then I'd be speechless at the utter bo**ocks they spout in support of their wares.

These people are trying to blind us with faux-scientific nonsense. Can such and such a driver / putter / hybrid / ball which is the best thing since sliced bread in any given January be surpassed in its brilliance by the newer and sexier model come the following January? I think not.

Ladies and gentlemen, our good nature and placid disposition brought about by our love of the game is, I fear, allowing us to listen to the witterings of charlatans and snakeoil salesmen.

 

[Tiger man]

I'm a golfer and generally feel well disposed towards golf equipment manufacturers, as they are flogging stuff that essentially I'm interested in. But if their products were hairspray or washing powder then I'd be speechless with the utter bo**ocks they are spouting in support of their wares.

These people are trying to blind us with faux-scientific nonsense. Can such and such a driver / putter / hybrid / ball which is the best thing since sliced bread in any given January be surpassed in its brilliance by the newer and sexier model come the following January? I think not.

Ladies and gentlemen, our good nature and placid disposition brought about by our love of the game is, I fear, allowing us to listen to the witterings of charlatans and snakeoil salesmen.

Wash your mouth out and have a quiet word with yourself, golf has nothing to do with your swing it's all the equipments fault when I top it 50 yards.

 

[Imurg]

In my opinion, there will be an improvement in whatever performance they're pushing.
But that will only be available to a robot swing machine.
Ordinary golfers will struggle to find that improvement but, under absolutely controlled circumstances, it will be there.
Take the new ProV1 as an example. If you put 2 new ones down with 2 from each previous incarnation I doubt I could tell the difference if you mixed them all up......the RBZ2 would have been 10 yards longer than the RBZ but probably only an Iron Byron could discern it with any degree of accuracy.
Gumf....but there has to be an element of truth in it - just not an element that most of us can see.

 

[JohnnyDee]

In my opinion, there will be an improvement in whatever performance they're pushing.
But that will only be available to a robot swing machine.
Ordinary golfers will struggle to find that improvement but, under absolutely controlled circumstances, it will be there.
Take the new ProV1 as an example. If you put 2 new ones down with 2 from each previous incarnation I doubt I could tell the difference if you mixed them all up......the RBZ2 would have been 10 yards longer than the RBZ but probably only an Iron Byron could discern it with any degree of accuracy.
Gumf....but there has to be an element of truth in it - just not an element that most of us can see.

Well put, sir. As with most things statistics and metrics can be brought to bear to show that black is in fact white. But as you rightly say, the mere mortal frequently does not have the subtlety, implicit ability or perception to register these 'cataclysmic' improvements.

The laboratory environment and the computer analysing software are however a totally different kettle of fish.

 

[HomerJSimpson]

Well if you are sucked in by the claims made in any advert then you deserve everything you get.