Laughable RRPs

[fundy]

Seems some comnpanies in the golf industry are getting very carried away with their RRPs. Last month Ping brought out a strong 3 wood with an RRP of £400, this month Srixon have released their new AD333 with an RRP of £36 per dozen.

http://www.golf-monthly.co.uk/tours...333 TOUR&utm_source=twitter&utm_medium=social

What is the point of this? Is there anyone going to pay that price (or even half of it!) for what isnt even their premium ball? The current version of AD333s can be sourced for £14 a dozen, have they really improved them that much?

 

[markgs]

Seems some comnpanies in the golf industry are getting very carried away with their RRPs. Last month Ping brought out a strong 3 wood with an RRP of £400, this month Srixon have released their new AD333 with an RRP of £36 per dozen.

http://www.golf-monthly.co.uk/tours...333 TOUR&utm_source=twitter&utm_medium=social

What is the point of this? Is there anyone going to pay that price (or even half of it!) for what isnt even their premium ball? The current version of AD333s can be sourced for £14 a dozen, have they really improved them that much?

ad333 tour

 

[Deleted member 18588]

I acknowledge that there is a lot of marketing hype but I believe the AD333 and AD333Tour really are quite different.

The former is a two piece and the recent addition is a softer feeling three piece with the spin characteristics being quite unlike the AD333.

On your original point I would never expect to pay full RRP for any kit.

 

[SatchFan]

I managed to get myself a pair of Nike TW14 golf shoes the other day from American Golf. RRP is £149. Did a price match guarantee online which then got me another 10% off, followed by an email to my local store who said they would honour the online price. Popped in to try and buy and got another 20% off as it was a special sale day, so I only paid £85 in the end.
Having said that, if I ever get to Gainsborough to get custom fit for a new set of Pings I wouldn't be expecting anything but full price.

 

[Ethan]

The RRPs have a useful purpose to manufacturers because of an effect called 'priming' in which, even if silly high, they set the benchmark from which discounts and perceived value operate. In other words, if 100 people of adequate means saw two clubs with RRPs of £400 and £200, chances are quite a few of them will be willing to pay more for the first one, even if they do not perceive the specific reasons it should cost more.

 

[markgs]

It should be called Bsr

Bull S@@t retail

 

[Dave B]

Srixon have bought out the AD333 Tour urethane at £36.

Srixon is owned by Dunlop who have bought out the DP1 3 piece urethane for £12 therefore I am beginning to wonder if are you paying £24 for a few more dimples and a badge

PS early reports on the Dunlop are very positive with some citing it offers premium ball performance at a fraction of the cost

 

[BTatHome]

I acknowledge that there is a lot of marketing hype but I believe the AD333 and AD333Tour really are quite different.

The former is a two piece and the recent addition is a softer feeling three piece with the spin characteristics being quite unlike the AD333.

On your original point I would never expect to pay full RRP for any kit.

the AD333 RRP is £36, which will not be the price it appears on the shelves at, so strictly speaking their is no £24 difference .... and the Dunlop brand has been split and sold many times in many countries, so to be honest it's very difficult to understand whether there is even a link between Srixon and the Sports Direct balls with the Dunlop branding !

Now laughable would be the RRP of £51 for the Pro V1 !

 

[Deleted member 18588]

Srixon have bought out the AD333 Tour urethane at £36.

Srixon is owned by Dunlop who have bought out the DP1 3 piece urethane for £12 therefore I am beginning to wonder if are you paying £24 for a few more dimples and a badge

PS early reports on the Dunlop are very positive with some citing it offers premium ball performance at a fraction of the cost

You really are way off there I am afraid.

Srixon is a division of Sumitomo, a massive Japanese conglomerate, that also owns Dunlop Tyres.

The Dunlop golf brand i entirely separate and is, I believe, part of Mike Ashley's empire along with Sports Direct. As such it has no connection with Srixon.

 

[jimbob.someroo]

Was speaking to the guys at AG near me about the new Big Bertha coming in tomorrow at £399 on the shop floor. Ridiculous sum of money for a golf club with the development of the second hand market online.

You could scout around on ebay / golf bidder and get a 913 driver, 3 wood and 5 wood for that price - or quite realistically a full set of decent ish clubs (£175 irons, £75 driver £50 wood, £50 wedges, £50 putter).

I know that they are aiming at entirely different markets but this Big Bertha isn't going to be as revolutionary as the first time round and the differences between the high end clubs is so minimal. For once, I think TM deserve a smidgen of credit, bringing in the Jetspeed at £199. Added to this, their abundance of releases means you could get almost any of their standard (non TP) drivers which have been brought since 2012 for less than £200 (R1, R1 Black, RBZ II, RBZ, R11s etc).

 

[Siren]

RRP are only for American Golf arent they ? :ears:

 

[moogie]

RRP are only for American Golf arent they ? :ears:

Also comes in handy for Direct Golf for when they have their Numerous discount card deals, and 20% off Promos......

Product reverts back to RRP........20% off this price............saving u £0 .....!!!
Or
Often the price is MORE expensive :rofl:

 

[cookelad]

RRP are only for American Golf arent they ? :ears:

Surely the RRP is just a sales method so shops (and not only golf shops) can show how much you are "saving"

 

[HomerJSimpson]

I never pay the RRP for my golf gear. My club pro is pretty good at knocking cash off usually after price matching. OK it may only be £20-30 off the lowest online price but it gives you a sense of well being and just shows how much profit there is in it for everyone.