Callaway

[Junior]

Michelle Wie to use Callaway clubs now. Seem's to me they are making a move to change the demographic of their customers and lining up a lot of younger players. In addition to the likes of Stenson and Mickleson, they now have Reed, Willet, Thomas Pieters and of course Rory. 　

Is it soley modern, expensive technology that's pushing up the prices of the gear ? .......... I'm sure player endorsements might be a factor also

 

[USER1999]

I am also not sure that all these new players will want to change all their clubs every two months to keep up with Callys product releases.