Callaway New Clubs

[Deleted member 15344]

So it seems that Callway have released another version of the Big Bertha - the Fusion

They have also release the XR steelhead irons

So they question is why is everyone not up in arms about the constant release of new clubs from Callaway when TM were dragged across the coals on a weekly basis ?

Callaway seem to be releasing a lot more than TM so why no pitch forks ? Why not daily threads or constant tweets ?

Why do the two seem to be treated differently ?

 

[guest100718]

So it seems that Callway have released another version of the Big Bertha - the Fusion

They have also release the XR steelhead irons

So they question is why is everyone not up in arms about the constant release of new clubs from Callaway when TM were dragged across the coals on a weekly basis ?

Callaway seem to be releasing a lot more than TM so why no pitch forks ? Why not daily threads or constant tweets ?

Why do the two seem to be treated differently ?

Not sure anyone cares

 

[Tashyboy]

Not sure anyone cares

Yup. To be honest ave never really looked at callaway, so could not comment on any of there products or release dates. But having been bitten by Taylormade, I now don't look at any of there products either.

 

[Hacker Khan]

I'm pretty sure I have mentioned this in the past, TM now have more sensible product releases and Callaway have taken their place in flooding the market and very frequent product releases. But as ever if you buy a golf club expecting it to be the latest and greatest for more then 6 months then more fool you.

And actually I quite like the thinking behind the new fusion driver. It is focusing on forgiveness with the option of a standard shaft 1.5 inches shorter than what off the shelf drivers normally come with. Which I think is a good thing for the vast majority of golfers this club is aimed at.

 

[Pin-seeker]

Why do you care?
Because you play TM?

 

[HomerJSimpson]

Does it matter? If Callaway want to take the market gap left by TM then so what. It still comes down to customer choice and there are only a finite number of units each incarnation can sell. If they feel they can still make a profit they'll carry on doing it. If not, they'll soon follow the TM lead and reduce releases

 

[One Planer]

Why do you care?
Because you play TM?

I believe our Phil plays Titleist now(?).

 

[patricks148]

Posted the same 3 or 4 years ago and most disagreed at the time

 

[hovis]

Why do you care?
Because you play TM?

Beat me to it

 

[dufferman]

New version of the Big Bertha Irons too.

I play the 2014/15 model of the Big Bertha irons. So it's been an 18 month gap since the last ones released. Not making excuses, still a lot of releases in one year for one brand!

 

[HankMarvin]

So it seems that Callway have released another version of the Big Bertha - the Fusion

They have also release the XR steelhead irons

So they question is why is everyone not up in arms about the constant release of new clubs from Callaway when TM were dragged across the coals on a weekly basis ?

Callaway seem to be releasing a lot more than TM so why no pitch forks ? Why not daily threads or constant tweets ?

Why do the two seem to be treated differently ?

Not sure a lot of people are bothered but if it means that much to you why don't you contact them and let them know you are not happy, I am sure they will be interested with what you think or say. Not

 

[tsped83]

Not sure anyone cares

This

 

[BTatHome]

Seems the pitchforks are out only for the poster rather than the point of the thread.

Anyway it does seem strange that a new TM release invokes an (over)reaction, even in a recent thread it was seen. Maybe it's because of the past and people have become desensitized to the releases now but Callaway/Cobra have released an awful lot of out these last couple of years without so much of a rumble from the forum. I have to say I have no idea what their current driver/irons are any more.

 

[NWJocko]

TM probably got most stick because they were the first to do it and bombard everyone with (usually very good) marketing etc.

Others have followed their lead and Callaway and Cobra in particular seem to release a lot of different clubs these days but is more accepted as the norm after TM approach of last few years plus Cobra are less visible marketing wise so don't attract the criticism of Callaway. TM seem to have gone the other way (probably because Adidas were looking to sell) with drivers in particular.

 

[Deleted member 1147]

Seems the pitchforks are out only for the poster rather than the point of the thread.

Anyway it does seem strange that a new TM release invokes an (over)reaction, even in a recent thread it was seen. Maybe it's because of the past and people have become desensitized to the releases now but Callaway/Cobra have released an awful lot of out these last couple of years without so much of a rumble from the forum. I have to say I have no idea what their current driver/irons are any more.

Agree with all points made in this post

 

[road2ruin]

Does it really matter, if anything it's a good thing IMO....

1. You pay £399.99 for a driver (for example). You've tried a load, settled on this particular one and hit it really well. Just because another is released in 6 months doesn't suddenly mean that you're going to stop hitting yours well and, in terms of tech, it's not going to be that great leap forward. Yes your driver is now worth less on the open market but no one is forcing you to keep up.

2. You can't afford (or don't want) to pay that much for a driver (or any other club), you just wait 6/12 months and either pick up it brand news for £150 less or you keep an eye on Golfbidder and pick up a nearly new club for those who love to change every 6 months for even less.

Surely the only ones who are really going to struggle are those who insist of having the latest and greatest. For those who buy less frequently it must be easier to pick up bargains that have recently been replaced.

 

[Robobum]

Callaway also seem to have replaced Taylor Made in the "give free stuff to any celebrities" department too.

 

[Pin-seeker]

Seems the pitchforks are out only for the poster rather than the point of the thread.

Anyway it does seem strange that a new TM release invokes an (over)reaction, even in a recent thread it was seen. Maybe it's because of the past and people have become desensitized to the releases now but Callaway/Cobra have released an awful lot of out these last couple of years without so much of a rumble from the forum. I have to say I have no idea what their current driver/irons are any more.

Not that old chestnut.
All the poster has to do is apply all the points he makes when defending TM releases.

 

[Alex1975]

So it seems that Callway have released another version of the Big Bertha - the Fusion

They have also release the XR steelhead irons

So they question is why is everyone not up in arms about the constant release of new clubs from Callaway when TM were dragged across the coals on a weekly basis ?

Callaway seem to be releasing a lot more than TM so why no pitch forks ? Why not daily threads or constant tweets ?

Why do the two seem to be treated differently ?

In my opinion its that we are so dried up with that style of marketing that we are not going to talk about it or buy it. I think we are pretty clear that Callaway is even worse for it than TM.

When TM said they would calm down Callaway made it clear that would continue and even step it up as they have done.

 

[Lord Tyrion]

Callaway also seem to have replaced Taylor Made in the "give free stuff to any celebrities" department too.

I saw a really interesting piece by Clarkson about Audi doing this a few years ago. It was pushed by a new bloke there who saw it as a way to move Audi on to a new level. He persued agents and gave Audi's to their clients at really low, knock down lease rates, offered them as transport for awards nights etc. He basically got young and fashionable celebs being seen regularly in Audi's. Audi's sales rocketed, not just because of this of course but Jezza highlighted this key point in making Audi's a car that younger people with money wanted to be seen in.

I don't blame Callaway for this. This approach is peanuts compared to a mass marketing campaign. This is marketing by stealth. Less obvious than an advert in a paper but just as effective.