ANOTHER new Callaway Driver....
- Thread starter TheCaddie
- Start date
isnt it replacing a 2013 model?
just saw the speed step turbulator things on the crown- that would put me off as it looks (to my eye) like its going to slice
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KhalJimbo
Head Pro
I thought it's replacing the 2014 X2Hot series?
my bad, I thought X2hot was 2013, it was January 2014. Still a year ago so not sure why the OP is saying 'ANOTHER' new Callaway Driver
Rooter
Money List Winner
Because there have been quite a few releases and variations of the Big Bertha range also in the last year?
I wonder what real life improvements they do make or is it just a new lick of paint and a bit of marketing? I get the difference between a 4yr old driver and a new one but they fire these clubs out so quickly now can they really be improved by that much? Are we talking 5%, 10% or 2% improvements before a launch can take place?
It's a good job for all these club manufacturers that we golfers are so gullible.
It's a good job for all these club manufacturers that we golfers are so gullible.
D
Deleted Member 1156
Guest
If I was head of Callaway, I wouldn't be releasing so many new models, I would be sacking the designers for incompetence. Have there really been so many advances in technology in such a short space of time to justify all the new models? I think not.....clearly just trying to pull the wool over our eyes!
TheCaddie
Challenge Tour Pro
Exactly!
Hacker Khan
Yurt Dwelling, Yoghurt Knitter
It's just their version of the Aeroburner. So both TM and Callaway have a lightweight grip it and rip it model and also a more adjustable model where you can fanny around with COG etc.
I don't think Callaway are doing themselves and favours by releasing so many versions of a driver, As Rooter says people have lost count off how many Big Bertha drivers you can get now. And if I was in the market for a new driver (which I am) I'd be very wary of getting this one as you pay a premium for it being the latest model, but you can pretty much guarantee than in about 3 months there will be another version of this released, then several more throughout the year. And next year a new range.
I don't think Callaway are doing themselves and favours by releasing so many versions of a driver, As Rooter says people have lost count off how many Big Bertha drivers you can get now. And if I was in the market for a new driver (which I am) I'd be very wary of getting this one as you pay a premium for it being the latest model, but you can pretty much guarantee than in about 3 months there will be another version of this released, then several more throughout the year. And next year a new range.
tsped83
Tour Winner
Amen. I could carve that XR into the trees just as good as anything else.
Seems to follow the Callaway aggressive marketing strategy. Interesting they've a Pingesque turbulator style to the crown but to be truthful they are introducing way too many too frequently and I can't see how they are going to shift sufficient units of each one to make each release viable
TheCaddie
Challenge Tour Pro
Agreed Homer! Madness!
Tiger man
Challenge Tour Pro
They are shooting themselves in the foot. Products take a while to generate a buzz and a following and by changing models so frequently is just killing any momentum before it starts. This is a prime example as the x2 hot line is a good product and the more people see others playing with it, the more likely they are to want it themselves. But it will be phased out before it really gets started and people will look elsewhere if they cannot find it.
chrisg
Head Pro
never mind all that............ that is one ugly driver
G
guest100718
Guest
I have no problem with the agressive release strategy. It just means there are sone serious bargains to be had with the older stuff.
PhilTheFragger
Provider of Entertainment for the Golfing Gods 🙄
its been out nearly a year now
Tiger man
Challenge Tour Pro
Yes and do you think this product is considerable better? I think not. Why not do 2 year cycles and reward the customers that buy it with the feeling they still have the best tool for the job and encouraging others to buy it knowing it will not be outdated in a few months, rather than constantly putting doubt in their minds that the new one is 'bigger and better'.
Hacker Khan
Yurt Dwelling, Yoghurt Knitter
I agree but I think manufacturers are all scared and desperately trying to get sales in a shrinking market. Even Ping have been reduced to bringing out a low spinning model of the G30 just to compete with the offerings from TM and Callaway.
As others have said in the long term it won't do the retail industry much good as it can't be sustainable. Surely a company cannot keep putting a lot of resources including R&D (assuming they are....) and marketing into a release that is superseded relatively quickly. Can't help thinking the pro's may get a bit fed up of changing drivers frequently as they seem to have to do (and I know Westwood doesn't but a lot do). And also most people are kind of cottoning on that drivers go much the same distance nowadays and the days of you getting 20 more yards from a TM over say a Cobra are gone. So you'd think they would try and cultivate some brand loyalty, and releasing models at a rapid rate seems a strange way of going about it.
Rooter
Money List Winner
Tiger man said : Products take a while to generate a buzz and a following and by changing models so frequently is just killing any momentum before it starts.
I think thats hit the nail on the head, Love them or hate them, Taylormade are very good at creating hype and noise in the media, Take the R15 for example, news of this started very slowly with sneaky little pictures, slowly it built with a big fanfare about the release day. Release day followed up with tons more marketing, video's, pro testimonials etc etc etc. They in my opinion are doing a very good job!
Callaway however, marketing dept must see a new driver going out of the door and think, Sheeeet, we better do something! And before you know it, they rush out a few tweets and get some kit out to press. Poor in my opinion.
In terms of marketing a new product release, Taylormade 10/10. Callaway 2/10.
I think thats hit the nail on the head, Love them or hate them, Taylormade are very good at creating hype and noise in the media, Take the R15 for example, news of this started very slowly with sneaky little pictures, slowly it built with a big fanfare about the release day. Release day followed up with tons more marketing, video's, pro testimonials etc etc etc. They in my opinion are doing a very good job!
Callaway however, marketing dept must see a new driver going out of the door and think, Sheeeet, we better do something! And before you know it, they rush out a few tweets and get some kit out to press. Poor in my opinion.
In terms of marketing a new product release, Taylormade 10/10. Callaway 2/10.
