Adverts during the Super Bowl

anotherdouble

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I heard today that Fox are charging £4M for a 30 second advert space during the game. Supply and demand at its best. It was also reported that a couple of car firms commissioned a special advert to broadcast at a cost of £2m. It must pay off for them.
 
With over 200million plus watching it then the exposure is massive
 
111m watched last years in the US. so 200m WW is not a bad guestimate... but they may have different adverts. eitherway, its a lot of people!!
 
111m watched last years in the US. so 200m WW is not a bad guestimate... but they may have different adverts. eitherway, its a lot of people!!
Nfl official estimates think that US audience accounts for 98% of viewing figures. So I'd suggest that 200m is a bit of an exaggeration.
 
Nfl official estimates think that US audience accounts for 98% of viewing figures. So I'd suggest that 200m is a bit of an exaggeration.

So by my school boy maths, only 2.2million viewers outside the US? I think someone in the NFL needs a new calculator, ok 88mil might be a bit high, but its more than 2%!
 
I found this,

2012's Super Bowl XLVI holds the record for total number of U.S. viewers, attracting an average U.S. audience of over 111 million and an estimated total audience of nearly 167 million, making the game the most-viewed television broadcast of any kind in American history.

I also found this about the 2012 Superbowl,

MDS pointed out earlier the average audience numbers for Super Bowl XLVI. The NFL has now announced the total number of people who watched any portion of the game.
And it’s another record.
In all, 166.8 million tuned in for some portion of NBC’s coverage of the game, making it the biggest total TV audience of all time.
The crowd breaks last year’s record of 162.9 million, who watched some portion of Super Bowl XLV between the Packers and Steelers.

Just saying,

Slime.
 
I found this,

2012's http://en.wikipedia.org/wiki/Super_Bowl_XLVI holds the record for total number of U.S. viewers, attracting an average U.S. audience of over 111 million and an estimated total audience of nearly 167 million, making the game the most-viewed television broadcast of any kind in American history.

I also found this about the 2012 Superbowl,

MDS pointed out earlier the average audience numbers for Super Bowl XLVI. The NFL has now announced the total number of people who watched any portion of the game.
And it’s another record.
In all, 166.8 million tuned in for some portion of NBC’s coverage of the game, making it the biggest total TV audience of all time.
The crowd breaks last year’s record of 162.9 million, who watched some portion of Super Bowl XLV between the Packers and Steelers.

Just saying,

Slime.

i tend tend to go with ever age viewing numbers, not peak as that just includes anybidy watching a portion of the game, that could just be a load of fans wanting to see half time add for example. The numbers you've mentioned, appear to be the same everywhere, with the exception that fox and cnn say they are their total viewing figures. Much like us pga golf figures would be total figures as elsewhere in the world we use their broadcast figures. I've not found any articles claiming worldwide audiences of anywhere near 200m.
 
I found this,

2012's http://en.wikipedia.org/wiki/Super_Bowl_XLVI holds the record for total number of U.S. viewers, attracting an average U.S. audience of over 111 million and an estimated total audience of nearly 167 million, making the game the most-viewed television broadcast of any kind in American history.

I also found this about the 2012 Superbowl,

MDS pointed out earlier the average audience numbers for Super Bowl XLVI. The NFL has now announced the total number of people who watched any portion of the game.
And it’s another record.
In all, 166.8 million tuned in for some portion of NBC’s coverage of the game, making it the biggest total TV audience of all time.
The crowd breaks last year’s record of 162.9 million, who watched some portion of Super Bowl XLV between the Packers and Steelers.

Just saying,

Slime.

http://edition.cnn.com/2010/US/02/05/super.bowl.viewers.profit/

this is is what I have read, it claims same total figures as yourself. But appears to explain how it is uses world marketing company's to get their figures. Using 'soccer' as a bench mark and how peak figures can be vastly higher!
 
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