500+ PGA Pros sacked &...

its not TM's fault - its our fault for not believing the conveyor belt of b*llshit descriptions, such as "forgiveness", "adjustability", "moment of inertia" "counterbalancing", etc etc
 
super hans said:
its not TM's fault - its our fault for not believing the conveyor belt of b*llshit descriptions, such as "forgiveness", "adjustability", "moment of inertia" "counterbalancing", etc etc
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Oh I think we believed, we just got the kit so cheap there was not enough in it.....
 
If TM bought out one model of driver every 2 years they would maintain the sale price for most of that period, everyone knows that the next new one will be along in a few weeks and will generally wait for the inevitable drop in price, so, if the store overstocks on a new product then their bound to take the hit as those clubs are shunted out for the new ones. Sadly the same happens to the secondhand value for the buyer.
 
Not sure I buy the statement about multiple product launches being to blame (or Tiger)

Pretty sure that behind the scenes TM would not argue too much with their biggest US retailer partner when Dicks doubtless asked for some deal or other as each driver launch was made

I'd love to know the cost price Dicks pay TM for a driver. I suspect there's plenty margin in there to cover selling off stock at a discount
 
I've been saying this for some time now.
Even if the shop buys a driver for £50 and would normally sell it for £250, having to sell it at £99 to clear it still generates a significantly smaller profit. If their normal mark up takes the price to 250, selling 99 is, effectively selling at a loss.
With the huge amount of launches from all manufacturers getting the stock control right is virtually impossible.
That's why, if you walk into almost any AG, you'll still find original RBZ clubs at ridiculously cheap prices.
They will not sell all of these - some will buy them as it's a good club but many will want the latest product - rightly or wrongly.
Having 18 months/2 years between product launches gives the manufacturer time to slow production in the runup to a new launch, it gives the shops time to slow down their buying so nobody is left with huge stocks of "old" clubs
It can be said that it's our fault for buying new gear when it comes out, but if it wasn't there to buy we would have to buy whatever's in store.
TM, Callaway and the rest need to slow launches down otherwise there may be fewer outlets for them to sell their products to.
Having thousands of pounds worth of stock just sitting on shelves isn't good.
 
It's been a bad business model on behalf of Dicks. A Pro in every store.... that's a huge overhead just to provide better service than an online venture. You need to be selling a heck of a lot of golf kit to make that one add up.

I wonder how many people went to Dicks to try out and get advice yet still bought online...... imagine anyone doing that ;)
 
Typical... blame everything but themselves for the failure.

I think that the 'buying experience' Dick's try to put in place is a dead end - between pros at clubs, online retailers and mags like GM, the idea of a shop doing anything other than selling the club for the best price is silly. Other industries differ, but sport / hobbies are usually depending on 'spending money' that people have, and in this day and age people have less 'spending money' in their pockets!

Stack 'em high, sell 'em cheap, and make sure you're selling online.
 
dufferman said:
Typical... blame everything but themselves for the failure.

I think that the 'buying experience' Dick's try to put in place is a dead end - between pros at clubs, online retailers and mags like GM, the idea of a shop doing anything other than selling the club for the best price is silly. Other industries differ, but sport / hobbies are usually depending on 'spending money' that people have, and in this day and age people have less 'spending money' in their pockets!

Stack 'em high, sell 'em cheap, and make sure you're selling online.
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Isn't this the same model as American Golf? I'm sure I've heard them spouting something about a pro in every store.
 
the frequency of issue certainly affects my purchasing decision. i'm not going to buy brand new because i know i can hang on a couple of months and get a huge discount.

if the OEMs want to bring out new drivers all the time then so be it, but they have to adjust the pricing so that the discounts aren't so huge so quickly. i can understand why retailers are finding it hard to make the numbers work when the product has such a short life cycle.
 
The largest problem that I see is that Dicks is firstly it's a sports store not a golf store so unlike it's Golf Galaxy arm which is an out and out golf store it has an overhead in a PGA pro it can't sustain and ive never been in one in the US that has a busy golf section either.
 
How much can a PGA pro in a sports store really be making? I mean they are still sales people and will still have targets so not just there to chat....

It is shocking that there is not 500 pros in the US looking for work.... that is a very flooded niche market!
 
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